Why is it essential for modern day apps to be mobile friendly?
It is very easy nowadays to access the internet through mobile phones. You wouldn’t be too far off the mark if you said that mobile phones are amongst the most integral parts of daily lives. There is a good chance that most people visiting company websites are not using a computer or a laptop but a tablet or smartphone from their work, during transit or while strolling down the street. Google too ranks mobile friendly sites with high priority, thus making it a key ranking factor for any business.
Websites that were designed a few years ago did not cater to the need to access through a mobile phone. Those companies that were quick to realize the importance of creating a mobile friendly website are done with the transition and now promote themselves by having prominent position in search engines. A site that does not work on mobile phones is going to bring down business drastically, with low visitor numbers and retention, thereby affecting the ranking and overall online marketing strategy.
Why optimize the site for mobile devices?
Speaking by and large; a mobile friendly site is designed to be displayed on the small screens of android and IOS phones just as well as on a laptop screen. A traditional website cannot to cater to this and adjust its size, format and the content on the screen, thus making things inconvenient for a potential customer.
A mobile version of a website site can provide the company with the required edge over its competitors as it can attract more users. About 44% of shopping activities occur through mobile phones, 11 % through tablets and 45% through desktops and laptops. These statistics are good enough to make one realize how the mobile phone popularity is increasing and why it is essential to have a site that is mobile friendly for any company.
As said earlier, a wide range of demographics use smartphones and can easily access the internet from anywhere. With the popularity of digital mobile devices on the constant rise, it also shows a decline in the use of the desktop. To get the attention of your users, it is important that the site has a quick response time.
So what is required to build a mobile friendly site? Mobile friendly elements that make the transaction for the user easy are the most important things one needs to build a mobile friendly site. Another important thing is that its content is limited and provides only necessary information to the client as speed and lack of memory are major spoil sports in mobile internet.
Android and IOS devices are top players in the mobile world, so whether the website is friendly on all devices, one needs to pay attention to at least android and IOS devices as they have the maximum shoppers.
Beneficial for local businesses
Although local businesses prefer promotion through word of mouth and other strategies, changing the mobile behaviour of your local audience can be considered to break away from the crowd. The nearest store and its direction, contact details and store timings are generally sought on mobile rather than on a desktop. A business that takes these factors into consideration and acknowledges the increasing use of the smartphone, providing necessary facilities is sure to make more profit.
So there is no excuse for not having a mobile friendly website, the sooner a friendly site is developed for the clients the greater will be the brand value of the company.