Why your choice of CMS could MAKE or BREAK your E-commerce website?
Before getting into the actual question, the buzz word “CMS” needs explanation:
Content Management System (CMS) is a solution, software more like an application, in which the complete content of your website is placed or is available and stored. This software actually helps in the easy editing of your website content.
Just defining or knowing what a CMS is does not in any way explain why it should be used. To know the reason the components of CMS software are highlighted.
- A front-end user interface that allows a user, to be more apt for any user with basic knowledge of web development, and who is mostly the web administrator of the enterprise, to add, modify and remove content from a web site without going back to the developer each time, called as the Content Management Application (CMA).
- There is a Content Delivery Application (CDA) that does the rest of the work of gluing all the modifications into the web site, bringing laurels to the web administrator.
Am I stressing more on web administrators? Well here I should tell CMS is more of a friend to a web administrator, and to the enterprise it is working for – A “Revenue Generator”.
Need to know why? Here is the answer:
- You will not need to bear a lot of cost to add more details into the website.
- Any content as text, charts, graphs, images, video, and graphics can be added by you.
- You have a surety on the standard of the modified website.
- Creating articles, web pages, etc., is just fun.
- Not satisfied with the design of the website? Then why have it? Change it yourself!
- In-build all the new features and upgrades available into your website with no additional costs.
- Not familiar with the feature? Learn it.
- You want multiple languages? You have it!
- Create a scalable website.
- Manage the complete enterprise with just CMS!
- You would rely more on your CMS than your clients rely on you.
Well if this is the case, then obviously any CMS should be a boon and not a curse. Yes it should!
Mind It! CMS is only software. It has only those capabilities that it is built with. For all others what do you do? It would be inappropriate for any enterprise to invest in a new CMS for building in the new feature each and every time.
There are a lot of vendors who provide CMS solutions. Open Source software packages are available as well. But beware when you make a choice!
Not all vendors or open source software provide the custom needs of an enterprise. It is highly recommended to check if the features you need are available with the CMS that you’re about to invest on. More importantly, check if the solution has technical support from its vendor.
As mentioned, the system that you invest on should be a revenue generator and not a loss creator!