How to make an App stand out?
E-commerce applications have become a vital part of today’s life. With the arrival of smartphones, people spend more time on their mobile phones. To make an app that get the required attention in this hyper-competitive market is a tough job. All that one needs to do is come up with a unique idea and upload the app to the Play Store or the App store and see the downloads and reviews pouring in. But to release an app without planning will not be fruitful even if it spits golden nuggets because of the saturation in the market.
Let’s stop being a little fish is the sea. Firstly look out for new areas, niches and subjects that are not crowded. The main job today is to find a gap in the app market or anticipate up comings and acquire them before anyone else does. An app that offers a sewing pattern might get small but potentially very interested users. Concentrate on niche audiences rather than saturated ones
Another trick to make the app popular is find a small pond and act big, to release the app on a different platform like Amazon app store, gaming store like Humble bundle. It is considered to be a good move to create apps. Apart from this, media coverage and an active community on social media can be used to promote apps, and this will create a real buzz, and give you a flying start in the market.
Identify the route to the market
Once the subject of the app is decided, one needs to be aware of its audience. The route to the market is important to promote the product directly to the specific audience. Apps can be promoted using Google+ community or use the current contact and connections for promotions.
Diversification and horizontal distribution
Another way to make the app stand out is by tweaking the software in small ways. This is a great way to get discovered by many people and multiply the profits several times. You do not need a thousand versions just create a couple of spin-offs to create more marketing opportunities. Have slow roll out, target a small niche for initial success and then springboard a move to the bigger category to get momentum.
Having unique aesthetics
A Black sheep stands out in the crowd of sheep, because of its unique visuals. This feature is important for gaming apps to appeal large audience they need to use monochrome graphics and animations and silhouettes. There are many users who timely browse app store to search new things so try to make the app more interesting and have an equally interesting icon so that they are compelled to check it out. Create an icon that creates curiosity in the sea of similar icons.
Search Engine Optimization (SEO) is apparently the biggest marketing strategy, get ranked on Google or any other search engine for particular search strings. The basic strategy is to know what people would think of while looking for your app, so that your app pops up. Use those terms in the content of store listing.
These strategies help in going ahead and start from the very inception of the app idea. Just because it is a good idea does not mean that it is marketable, these methods help to make the app more user-friendly and penetrate the market better.