Among the B2B marketers about 70% prefers in person events as their favorite marketing tactics. For successful marketing of a product everything matters. You need to promote your products and services online as well as give free gifts, but nothing can be compared with the real life experience that you give your consumers. This is possible only by organizing events, be it for a new product launch or for spreading some awareness.
Social media is playing a major role in present day marketing strategy still when compared with the conversion and engagement online, face to face to engagement has its own impact. You convey your message in front of an audience who are eager to listen to you.
What should be the most important marketing strategy then? To make these events successful with enough audience and that is possible with event marketing. It should be part of the overall marketing strategy for various reasons. They are discussed below.
Low cost way to introduce products
Even though the budget may not be a constraints but still every business looks for ways to save cost. Events are one of the cheapest way to introduce nay product to your audience. You can showcase your product to a live audience who will get the feel of the product and if they have any queries regarding the product they can ask you about that at that moment. When compared to the cost incurred in advertising any product at any other media events are fruitful ones.
Cut through clutter
Events are the best way to reduce the clutter that happens due to different media advertising about products. Any consumer while look for any product have so many options available to them. They can go the traditional markets, look for the product information online and many others. All this increases the competition of every brand. During an event you can get the chance to face-to-face conversation about the product. It will build a personal relationship with the consumer that is not possible in case of digital presence.
Generates brand recognition
Events are great way to increase brand presence. Participants who take part in the events are likely to recognize the brand and share their experience with others. It’s true that digital presence also makes brand but events helps in creating an informal environment that enhances the brand presence.
Feedback available fast
Actually through events you will get feedback about anything almost immediately. After introducing something during an event you can ask your participants about their thoughts and you will get at that point. You do not have to wait for getting feedback through various resources. It gives you the opportunity to address potential questions that may be cropping up in the mind of the users.
Undoubtedly still events plays a major role in marketing strategy however, if there is no audience in the events then the event will be a failure. Thus, companies must take care of marketing the events and ensure that they have enough audience to whom they can convey their message.
TechnoGenesys Solutions works closely with the responsible teams and increases the chances of larger turnout of attendees to make the events a success. To know more, contact us today at firstname.lastname@example.org