When have you gathered your prospect data? Do you know that the data that you are collecting ages very quickly? There can be numerous reason for which the data can become obsolete fats. The businesses may change their office or renamed. The relevant staff may have shifted job or anything else. These changes will have quite some impact on the database that you have collected. Thus, in order to prevent your database from becoming inaccurate and full of duplicate data it is necessary that you should go for data validation.
Different reasons for which data validation is important in modern world are
Lower mailing costs
Every time you shoot an email campaign you expect a return from it. The more accurate your data is the better return can be expected. When the data is not accurate emails will not reach the recipients. Which means that the overall cost of the campaign increases as the ROI reduces. With data validation the incomplete data will be completed and you will be able to send your mails to the right recipient at the right time.
Not only for emails, inaccurate data will also lead to increase in cost everywhere. Your business have to suffer a lot of problems just because your data is not updated and validated on time.
Improved customer relations
You may be thinking that what has data validation to do with customer relation? Now, think how can you maintain good customer relation? By sending them emails and other offers regularly, isn’t it? Suppose some of the recipients have changed their address and are thus not receiving anything from your end. Then wouldn’t they start forgoing your brand and look for another brand who are in contact with them?
On the other hand with good database you will be able to be in touch with your customers. Wishing them on their birthday and anniversary will make them feel special. They will love your brand. The goodwill of your business will increase.
More consistent data
With data validation taking place you have consistent data at your database. You do not have to depend upon a lot on the obsolete database that you have. With inconsistent data you will be sending duplicate mails to the customers. The departments will not be able to reach the key clientele and all this will hamper the overall growth of your business. This is not something that you should look forward to. Isn’t it. All this can be avoided with data validation.
More effective marketing
Finally, data validation is utmost important to get best results from your marketing efforts. Until and unless you have enough data about your customers you cannot reach them efficiently. When the marketing team gets correct data they can target their customers and plan according to that. Without proper data, marketing plans may not be effective and thus the efforts of marketing may go in vain. Data cleansing will also give your marketing team a competitive edge over your competitors.
Data Validation services from TechnoGenesys Solutions will clean up and provide a fine print of your existing customer or prospect data. A refined data ensures the efforts of Sales and Marketing teams are in the right direction. To explore further, contact us today at email@example.com