Developing a website? Are you designing it for search engine or users? Or both?
Obviously your answer will be both and hence you cannot sacrifice function for beauty and neither beauty for function!
Thus, check out for the following mistakes to find out if any of these are preventing a good SEO ranking or is harming your user’s experience.
Missing H1 tags
The web design can be very attractive and the content is also good enough but the number of visitors is not increasing!
Have you inserted H1 tag, an essential SEO element on your homepage and other pages? Most of the time people tend to forget about the H1 tag. It is important for SEO because it is the first element that the crawlers of search engine look for determining about the page. If you have this tag along with the target keyword you can have better ranking.
For your user, they should be able to tell easily after looking at the website for 5 seconds that what is the page is for. It shows that they are going to get good experience.
Large Images and Media files
In order to make your website attractive you have used large images but do you know its impact on the users. Yes, they will love looking at the images, provide they get downloaded on time!
Using images or media files that are large can impact the speed of the site. Those pages that loads quickly are preferred by Google. If you too wish to know that whether there is any such image or media file existing in your website you can take the google Pagespeed insight test. If you find such files reduce their size to give your users a better experience.
The third element that hampers users experience as well as is not liked by Google is popups. Google have recently warned websites about using disturbing pop-ups and interstitials. While going through a content if any user comes across any popups they do not like it. Thus, minimize popups in your website. Especially when users are using their mobile phones for visiting your website they are simply nuisance.
Avoid using texts in Images
It’s true that your users can see and read the text that you have include in the images, but will the search engines can? For the search engine it is just another image and the text mentioned there in will not have any impact on your SERP ranking. So, it becomes equivalent to having no ‘text’ at all!
Instead if you use H1 tags you will find them more useful. Moreover, being responsive they can be best for those users who love using their mobiles for visiting any websites. Text in images will appear small when they are viewed in mobile phones.
To wrap up
After all this remember that the content that you are using for your website is always important. There should be proper pages that will help your website get good ranking and provide necessary information to the users. Whether you are revamping your old website or designing a new one, make sure you check out and do not include these mistakes there.
The experienced website development team at TechnoGenesys Solutions take care of all the aspects to make an SEO friendly website. Write to us at firstname.lastname@example.org for a quick quote.