Research shows that more than 90 per cent of the B2B buyers relies on the white papers or case studies before they finalize any vendor for purchases. Thus, to promote your business among other B2B companies you need Content syndication. It is considered as one of the most cost effective way for leveraging your analyst papers, white papers or any other informational content. It makes the prospects get access to your content assets with ease so that they can get the information that they are looking for.
The process of content syndication will let you distribute the content through publishers who needs registration for gathering contact information. You can define the filters that will let you get the desired qualified leads only. The overall process of content syndication is complex. Starting from managing vendors, feeding contents to deciding upon cost per lead ad tracking it takes time as well as expertise. Here is where Technogenesys comes to aid.
At our end we create the perfect content mix along with exposure by digital marketing, paid syndication and tele-calling campaigns. With our experienced professional we ensure that we look after the loopholes like creation of non-engaging materials, or mis-communicating about the content syndication campaigns.
Is content syndication really helpful?
If you are a startup or is planning to grow your business then content syndication will help you promote it. With services from Technogenesys your content becomes visible to wider audience that makes your brand more popular than you presently are.
When you create a good content you are doing good job, but that’s not the complete task. You are gone just half the way and you need to harness the power of the search engines. The content should be relevant so that you get good rankings. Along with good SEO practices, blogging and other social media practices, Content syndication also plays a major role. When the content is nurtured properly you get better quality leads. Content syndication will help you promote your business among those who conducts business after proper researching.
Process of Content Syndication
The most important tool used in content syndication is white papers. They are the perfect mix of written content, data and facts. The logical arguments presented there promotes your business without emphasizing on the promotion. Thus, at our end we take care of the whole process of content syndication so that you get the desired result.
The process includes
- Integrating the content marketing strategy along with the Syndication process. We work on the objectives you set for your content marketing, look at the campaign details and then proceed.
- Selecting good content or recreating new ones.
- From the selected content that includes reports, white papers, eBooks and presentations we optimize them to give better results.
- Next we promote the content online. We take care of your contents strategy at this point too.
It’s time to measure the results. If they are fine, we work beyond to supersede them. If there are any issues our experts work on them to get the desired results.