While planning an event the biggest challenge that you face is will the event turn out to be a successful one? Does your audience have proper notifications about the upcoming event that is being planned by your company?
Planning an event is challenging but what is more challenging is ensuring the success of your events. Who are the target audience? How can you reach them effectively? Will it be for decision makers only or for those who need information about your products and services? Or you want them to blend perfectly.
With so many things to decide you may get perplexed until and unless you get professional help. Technogenesys is here to help you out in marketing your event and ensure it’s a successful one.
Challenges we help to overcome
When it comes to getting the best ROI from your events we are here to help you overcome the following marketing challenges.
- We help you attract new audience from different channels, especially social media.
- We take care of converting the prospects into the attendees.
- To minimize the unproductive email list and make them productive.
- We work on making the event emails campaigns a successful one.
Process for Event marketing
Every business organizes an event to fulfill a particular objective and thus at Technogenesys we ensure that every event marketing strategy by us is different matching with the requirement. Still we have an integrated approach to make these event marketing strategies successful. The process that we follow is
- Define the goal of the event to understand its objective.
- Set up the data base for event marketing
- Create the content for promoting the event
- Prepare the promotional strategy and design tools according to that.
- Execute the campaign till the event
- Finally measure the effectiveness
While following each step we tailor made them so that they can fulfill the need of the particular business. We promote the event marketing through various ways that includes social media, messaging, emailing and even telephonic calls.
We ensure that you can get to your contacts as per the lists you provide. If required we also help you gather prospect list so that we can enrich the event with maximum possible attendees.
Impact of Event Marketing
While planning the event marketing strategy we keep in mind to minimize any mistakes that may give misleading results. For this we ensure you with the impact of our event marketing efforts. There are number of ways by which we can measure and present you the impact.
It’s true that the actual impact of the event marketing efforts can only be understood with time. Yet, it is important to measure the ROI of the event that can be done immediately and we do that for you. The main impact of any successful event lies in customer loyalty, recommendations, and better social media sharing and long lasting relationships.
We understand that events are the best way where you make an image of your brand in mind of your customers. We help you in doing that.